Cherry MX switches - dominate rapid-fire situations with genuine German engineered switches good for 50 million clicks. 
Revolutionary aimpad technology - exclusive partnership that gives you a competitive edge with total analog movement control while gaming. 
Media keys and precision wheels - adjust everything from volume to RGB effects 
Anodized brushed aluminum - high quality construction with industrial-grade brushed aluminum for the chassis. 
Rgb Backlighting with light bar - illuminate your keyboard with lighting effects in 16.7 million colors. 
On-the-fly adjustment of settings - Full control of lighting, macros and profiles - all without the need of software 
Firmware and software updates – unlock your keyboard's full potential by heading over to cooler master's website for the newest firmware and software