
The Axis Group Presents:
NET.WORKING
TALKS
June 23, 2023 11:30AM
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Technology Which You Can Control
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RAINMAKER
CALCULATE THE MATTERS


BOOST YOUR BUSINESS
RESEARCH ON YOUR COMPETITORS. BUILD A STRONG COMMUNICATION OR ONLINE PRESENCE. FIND OUT HOW THEY ARE ATTRACTING CUSTOMERS AND, MORE IMPORTANTLY, WHAT IS AND ISN’T WORKING FOR THEM. IT’S TIME TO START OR REVISIT YOUR COMPETITOR RESEARCH. AN IMPORTANT PART OF MARKETING TODAY IS DEVELOPING AN ONLINE PRESENCE. YOU MIGHT THINK YOUR LOCAL RESTAURANT HAS NO BENEFIT OF BEING ONLINE, AS CUSTOMERS ARE USUALLY LOCAL. TO THE CONTRARY, YOU WILL BE ABLE TO ATTRACT NEW CUSTOMERS IN THE AREA AND BEYOND BY BEING PRESENT ONLINE.
FROM YOUR COMPETITOR RESEARCH (SEE POINT #1), YOU ALREADY HAVE AN IDEA OF HOW OTHER BUSINESSES IN THE AREA ARE PRESENTING THEMSELVES ONLINE. NOW DIG A LITTLE DEEPER, ASKING QUESTIONS LIKE: WHICH BUSINESSES SHOW UP IN GOOGLE’S LOCAL PACK? WHICH KEYWORDS ARE OFTEN TARGETED? WHAT SOCIAL MEDIA PLATFORMS ARE THEY USING? WHAT TYPE OF ONLINE CONTENT ARE THEY SHARING? TAKE INSPIRATION FROM YOUR COMPETITORS AND IMPROVE UPON THEIR EFFORTS IN ORDER TO STAND OUT.










